Direct marketing strategies for promoting our products is an excellent way to sell this product is to approach companies that are using Agile and Scrum. Including companies that are starting with Agile or Scrum. This is also related to any other our product.
Direct marketing is also known as direct response marketing. It is a form of communicating an offer, where you communicate to a pre-selected customer. And supply a method for a direct response.
The most common forms of direct marketing are:
Internet marketing, Face-to-face selling, Direct mail, Catalogs, Telemarketing, Direct-response advertising, Kiosk marketing.
Here we will talk about Face-to-face selling and Direct email.
- Step 1. Find companies that are using Scrum and companies that will use Scrum in near future.
- Step 2. Use Market research surveys to find targeted companies.
Market research surveys help you get better answers. They’re a cost-effective and dependable approach to get data from your target markets. Use market research surveys to better understand your target customer.
You can find out about anything. From what customers like to what kind of product your market needs.
Market research is, in the end, well worth the work. What makes this so? When it comes to developing the proper marketing messaging, guessing and gut feelings aren’t enough.
To gain new customers you’ll need the right data to back you up.
Two major forms of market research exist primary and secondary market research.
The process of gathering new data that hasn’t already been collected. Examples of primary market research include a market research survey, an interview, or a questionnaire.
Gathering data that’s already been produced. An example of secondary market research is using pre-existing data to support your content.
Now that you know what a market research survey is, you can use it to benefit your business planning. Surveys offer a great opportunity to get input from your target market—if you have a good market sample to send surveys to. You have a customer list or a big group of social followers to work from. You can customize your outreach efforts using free Google form collector options.
If you have trouble finding your target market, you can ask a question on Quora, Reddit, answers.com…
Example of the question:
- Can you tell me 10 companies in NYC that are using Scrum successfully?
- Can you tell me what companies in NYC failed when implementing Scrum?
- Do you know what companies in NYC are considering Agile and Scrum transition?
NOTE 1: You have to be as specific as you can. If you, for instance, don’t say “NYC”, then you will have very generic data or data that you can easily find on Google.
NOTE 2: You need to provide a very convenient reason why you are asking for this information. It can be to Measure brand awareness. A brand awareness survey can help you get an idea of exactly what your customers and prospects think about Scrum. What do they like? What they don’t like? What issues they are facing with Scrum? Why did they decide to go with Scrum? Do consumers have an appetite for a new product that will help them with Scrum implementation? etc.
A market research survey can help you understand several aspects of your target market. Allowing you to improve the quality of your decisions. This includes understanding the potential market size for this product.
- Step 3. Schedule an appointment or send a direct email with an offer.
Work in Step 2 helps you uncover new, fresh angles you wouldn’t have discovered on your own. At the same time, it adds a ton of credibility to your claims and attracts coverage in the press. Capture the voice of happy customers and make sure your prospects hear what others have to say about this product.
It’s worth noting that you may use your client base to do market research. Client email addresses are more available in (B2B) and (B2C) firms. So sending market research surveys to customer lists is prevalent.
Don’t bother your clients. Make sure you distribute your survey to customers enough times.
Let customers know their voice matters. Assure them that what they say in your survey will matter and that their voice can lead to an improved customer experience. A good time to share this message is in the survey introduction.
No matter your plan on how to create a market research survey, use online surveys to get quality data fast. They’ll allow you to better understand the market and your consumers.
Of course, you need to be confident that the strategies you’re considering will drive your success.
I am here to help you with that. But you have to do the work. I have provided you a great product.
Our affiliates have made thousands of dollars by selling this product to several employees in a single company.
You can do I too…
